Crafting a brand from inception to completion requires meticulous adherence to stringent guidelines, conducting comprehensive business analysis, and understanding the intricacies of marketing, branding, and advertising techniques.

This project demonstrates the end-to-end process of building a brand while following strict guidelines, conducting in-depth business analysis, and gaining expertise in marketing, branding, and advertising techniques.

This project involves rebranding the packaging of Cascadian Farms Cinnamon Apple Granola. During the rebranding process, my goal was to tackle any packaging challenges and create visually appealing designs tailored to the target market.

This project serves as a comprehensive display of the brand guidelines for Blasucre Bakery, detailing the specific instructions for implementing its graphics across a wide range of assets. Blasucre Bakery blends the color black with the French word for sugar in order to underscore its status as a black-owned business. Additionally, the bakery aspires to establish itself as the premier destination for delectable sweets in the Santa Clarita area.